What is Internet Marketing.
Depending on who you talk to, Internet Marketing or Online Marketing can cover a whole variety of things.
Internet Marketing can just consist of a website selling your own products and services, or possibly placing banner ads on other peoples’ websites. Your website can also promote other peoples’ products and services for a commission of any sales generated (i.e. Affiliate Marketing).
Beware though, there are many companies on the web telling you that you can make a fortune overnight, trying to sell you some form of “Get Rich Quick Program”. Many of us have investigated these schemes to our cost and have lost money. If it seems to good to be true it probably is!!
Today, Internet Marketing/Online Marketing has evolved into a multi-faceted animal that any business can use to increase sales. Even if your business is done partly or completely offline, the decision to use Internet Marketing as part of your company’s overall marketing plan is up to you. But, as a general rule, Internet Marketing is becoming an increasingly important part of every company’s marketing stratergy. For some businesses, it is the only form of marketing being practised.
Internet Marketing Objectives
Internet Marketing means using the Internet to do one or more of the following:
· Sell your own or anothers’ products/services using the Internet
· Promote your Company’s Branding i.e. get your name known
· Carry out research on your existing or potential customers’ requirements, needs and their demographics
What you will need to succeed.
The Correct Mindset.
The correct mindset and focus is a large part of the ability for anyone to succeed.
It can be all too easy to get swamped by the vast amount of information on Internet Marketing that can all too easily lead to a loss of focus .
Domain Name
Before you build your website you will need a “Domain Name” for the site.
This is the name that people will use to find your internet marketing site online and should be relevent to the content of the site or to promote your branding.
Website
This may consist of text, audio, images and/or video used to inform existing and potential customers of the features and benefits of your company’s products and/or services. The website should include the ability to capture leads from potential customers. Websites are the Internet Marketing equivalent of brochures or mail order catalogues and they are a great way of establish your branding.
Website Hosting
Once your internet marketing website is completed you will need to have it hosted, ie uploaded to a hosting account, so that it can become live on the Web.
Traffic
Any business will fail if it cannot draw people to its offline or online shop.
In the internet marketing world visitors to a website are known as ‘Traffic’. The job of the website is to convert this Traffic into Buyers.
{ 5 comments… read them below or add one }
Hmm it appears like your website ate my first comment (it was super long) so
I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog.
I as well am an aspiring blog writer but I’m still new to everything. Do you have any helpful hints for novice blog writers? I’d certainly appreciate it.
Hi
Thanks or your comment and glad you are enjoying the site.
New to all this so the only advice would be to write about that you are passionate about,or you could use some Curated content.
Regards Dave.
Dave, this is a great article for anyone looking to start an online business. You have given some excellent pointers about internet marketing that will be more than useful to anyone interested in starting an internet marketing business. Overall, your site is an excellent resource. Thanks for sharing.
Analyze the features with the package such as data space, email accounts, FTP accounts, traffic etc.
Start with the cheapest plan and work your way up if necessary.
Saa – S – Software as a Service – the user simply has access to applications running on a cloud platform.
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